Small business strives hard to be noticed. They undertake possible ways to make a presence before the target audience. However, that's not enough. In the absence of capital, they only try selective marketing ways. It is budget-friendly and ideal for the short term.
For a long-term game, you must expand your reach. It is only possible by investing in popular marketing arenas. It could be paid marketing, copywriting or emails. However, before that, a base in the industry must be created. You can do so by utilising multiple free marketing strategies. The blog discusses some creative ways to promote your business on a budget.
How to promote business without spending much?
Before marketing your business with the best strategy, know your business well. Understand the USP of your products and services. It may be a special feature that sets you apart from the rest. For example, you run a restaurant and source material from local organic farms.
Once you know your USP, you can create an elevator pitch. It is a compelling description of your business that includes USP. For example, you prepare some of the best blends of Italian and seafood by sourcing material from local farms. You can utilise this USP and elevator pitch in every marketing angle. Here are other ways to promote business within budget:
1) Create a free Google business page
Google Business page has become one of the most popular ways to market your business. It includes basic information about your business. Include- business name, address, contact number, ratings and testimonials.
It will help you get visible in the searches as someone explores the services that match yours. To get viewed, optimise the Google business page with the right keywords. To do so, you need a Google Business account. It helps you authorise the page.
2) Post regularly on social media
Increasing social media presence requires scheduling and posting regularly. Identify the time when your audience is most active. Strategise your posts to increase the clicks. To do this, you must create business profiles on social media platforms. You can utilise unique things like- a logo, trademark, or tagline to grab the attention.
If you are using social media sites for the first time for business, don't worry. You can hire the best experts to help create and optimise the profile. Identify the budget and negotiate if you can.
It may leave you with limited flexibility on the cash front. If you encounter any urgent need meanwhile, check other sources. You can check a short-term loan from a direct lender that fits your needs.. It will help you meet the requirements without affecting the payment. However, it is ideal for short or immediate business requirements for up to £5000.
The person may help you optimise your profile with the following tasks:
- Promote your blog posts that drive traffic to your website
- Interact with followers and leads to express brand voice
- Run polls and get feedback
- Post relevant content regarding the firm
Whatever the motivation, remain active and take a proactive approach. Utilise the right hashtags to promote your business on Instagram.
3) Tag others on social media account
Tagging others on social media posts is important for social media strategy. Tagging relevant accounts in your post helps reach the maximum audience. It will help you target more potential customers.
Additionally, it will help you grow your audience and customer base. It will also help you grow your following on social media. You can also encourage the customers to tag your account in posts. It will also help you increase the visibility.
4) Create a professional promotional video
A professional video can go a long way in convincing potential customers to try products or services. Check the prospects of publishing videos from YouTube to your company website. You can encourage others to share it on their end. It will help you promote the business.
You don't need to spend a whopping on video creation. Instead, post the things regarding your business. It could be the manufacturing material, experimentation video, new product launch story, etc.
5) Identify the networking events
Using social media and building up your digital networks is important. Attending a networking event can be a great way to grow your reputation. Building relationships and finding new business opportunities, bring a business card stack.
It will help you prepare the business pitch before you go. Moreover, identify the best ways to interact with the connections. Comment thoughtfully on their posts and leave a good remark. This cross-interaction boosts and increases engagement. You can utilise the LinkedIn Premium version to connect successfully. It opens up a broader agenda to interact with industry experts.
However, you must pay a fee to leverage it. If 70% of your cash reserve or revenue goes towards meeting business obligations, don't worry. Check and get £2000 loan from a direct lender for LinkedIn Premium. Leveraging the platform at the right time is more critical than waiting until the next time.
6) Invest time in doing local SEO
The best part about the Google algorithm is it prefers uniqueness and customer-friendly content. It aims to serve the searches with the most relevant and high-quality content for any query. Any individual business can top the search results by researching well.
No, you don't need to invest heavily in this. It's just about the skill, marketing strategies and optimisation. Create an authentic content piece optimising with the right key phrases. Include locally used phrases if targeting a location. It will help you get relevant customers. It is the most effective strategy for in-store or offline shop businesses. Here are some strategies to follow for local SEO:
- Add location-based key phrases and keywords to headings, titles and content. Use it for off-page and on-page marketing strategies.
- List your business in online directories. However, be sure to add the same information on all platforms. Check the spelling before finalising the listing.
- Publish pages or blogs specific to the wants, issues and desires of the target audience you want to serve.
Bottom line
These are some creative marketing techniques to leverage at a low budget. Identify the free ways to market your products. It will help you get exposure to the audience. Utilise social media platforms to create engagement online. It garners the attention, the leads and the followers. You can use this opportunity to convert the leads. Send personalised emails to interested customers. They may react positively to your offerings.